v1.0 LIVE: Synthetic Personas | UK

the simulation layer
for public opinion.

Stop waiting weeks for expensive survey results. We build high-fidelity synthetic populations that give you statistically valid feedback on your biggest decisions, instantly.

TRUSTED BY FORWARD-THINKING STRATEGY TEAMS

DDUKRIDFCatapultOTLBP
DDUKRIDFCatapultOTLBP
DDUKRIDFCatapultOTLBP
DDUKRIDFCatapultOTLBP

Why wait weeks?
Get rigorous insights in minutes.

Traditional polling is broken. It's too slow, too expensive, and harder to trust. We fixed it.

Instant Scale

Instantly generate N=10,000 agents for statistically significant results in real-time.

Statistical Rigor

Not just "chatbots". Our personas are calibrated against census data for high fidelity.

90% Cost Reduction

Stop paying $50 per complete human response. Run unlimited scenarios, test infinite variations, and never worry about panel costs again.

Proprietary Methodology

The Data Fidelity Score (DFS)

Every simulation comes with a transparency guarantee. The DFS measures how closely your synthetic panel aligns with known census baselines. If it's not plausible, we won't let you run it.

TRUST METRIC
Verified
92 %
High Fidelity v1.0
Calibration: ONS Census 2021
Variance: < 1.4% (Gender/Age)

Simulate Reality. Don't Guess.

The Problem

Traditional ad testing is slow, expensive, and leaves you guessing. Stop launching campaigns hoping they stick.

Our Solution

Transform your creative pipeline by validating every asset against thousands of synthetic respondents in minutes.

Key Capabilities

Instant A/B Testing Compare dozens of copy variations, headlines, and concepts to see what resonates.
Identify Friction Pinpoint exactly which creative elements trigger negative responses or confusion.
Unbiased Feedback Get raw, honest verbatims from your target segment without the 'pleasing' bias of human panels.
👩‍🔬
👨‍💻
🕵️‍♀️

Used by top research teams

Simulate any decision, predict any outcome.

Political Polling

Test policy language and sentiment changes across specific constituencies.

Learn more

Product & Ad Testing

A/B test ad copy, packaging, and pricing models against precise consumer archetypes.

Learn more

Qualitative Interviews

Deep-dive interviews with reusable AI Personas for on-demand qualitative feedback.

Learn more

How It Works

The most intuitive workflow in the research industry.

01
Step 1 of 3

Define Brief

Build your AI Persona identities or define your specific research objectives and questions.

Monthly
Annually Save 20%

Solo Researcher

For freelance UX designers needing qualitative persona interviews.

$49 / mo
Start 14-Day Free Trial

NO CREDIT CARD REQUIRED

WHAT'S INCLUDED:

  • Full Blueprint Engine Unlock Demographic & Psychographic sliders.
  • 1,000 Compute Credits / mo Average of 40 active interviews.
  • PDF & CSV Exports Download transcripts instantly.
  • Quantitative Scale (N=1k+)
  • API Integration
14-Day Free Trial

Team

For product teams running scaled quantitative surveys and A/B tests.

$99 / seat / mo
Start 14-Day Free Trial

INSTANT ACCESS TO SURVEY DESIGNER

EVERYTHING IN SOLO, PLUS:

  • Quantitative Surveys Run A/B tests capped at N=1,000 agents.
  • Live Extraction Hub Automatic tracking of objections & value.
  • 10,000 Compute Credits / mo Pay-as-you-go overage enabled.
  • Shared Workspaces Collaborate across your entire team.

Enterprise

Massive compute access for corporate research. Currently limited to 100 orgs.

Custom
Contact Sales

CUSTOM POC AVAILABLE

EVERYTHING IN TEAM, PLUS:

  • Infinite Scale Capacity Run massive quantitative surveys up to N=100,000+.
  • Proprietary Data Injection Train agents on your Zendesk & CRM data.
  • Dedicated GPU Whitelisting Guaranteed uptime during peak hours.
  • Enterprise Governance SAML SSO, ISO 27001 Mapping, GDPR Residency.

Ready to transform your research?

Trade slow, static panels for high-fidelity simulations that move at the speed of your ideas.