•v1.0 LIVE: High-Fidelity Research | UK

the simulation layer
for public opinion.

We help marketing professionals, researchers, and Insight Leaders achieve predictive confidence and accelerate campaign optimization by replacing slow, cost-prohibitive human panels with instant, validated AI simulation.

TRUSTED BY FORWARD-THINKING STRATEGY TEAMS

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Why wait weeks?
Get rigorous insights in minutes.

Traditional polling is broken. It's too slow, too expensive, and harder to trust. We fixed it.

Instant Scale

Instantly generate N=10,000 agents for statistically significant results in real-time.

Statistical Rigor

Not just "chatbots". Our personas are calibrated against census data for high fidelity.

90% Cost Reduction

Stop paying $50 per complete human response. Run unlimited simulations for a fraction of the cost.

Proprietary Methodology

The Data Fidelity Score (DFS)

Every simulation comes with a transparency guarantee. The DFS measures how closely your synthetic panel aligns with known census baselines. If it's not plausible, we won't let you run it.

TRUST METRIC
Verified
92 %
High Fidelity v1.0
Calibration: ONS Census 2021
Variance: < 1.4% (Gender/Age)

Simulate Reality. Don't Guess.

The Problem

Traditional ad testing is slow, expensive, and leaves you guessing. Stop launching campaigns hoping they stick.

Our Solution

Transform your creative pipeline by validating every asset against thousands of synthetic respondents in minutes.

Key Capabilities

Instant A/B Testing Compare dozens of copy variations, headlines, and concepts to see what resonates.
Identify Friction Pinpoint exactly which creative elements trigger negative responses or confusion.
Unbiased Feedback Get raw, honest verbatims from your target segment without the 'pleasing' bias of human panels.
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Used by top research teams

Simulate any decision, predict any outcome.

Political Polling

Test policy language and sentiment changes across specific constituencies.

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Product & Ad Testing

A/B test ad copy, packaging, and pricing models against precise consumer archetypes.

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Qualitative Interviews

Deep-dive interviews with reusable AI Personas for on-demand qualitative feedback.

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How It Works

The most intuitive workflow in the research industry.

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Step 1 of 3

Define Brief

Build your AI Persona identities or define your specific research objectives and questions.

Ready to transform your research?

Trade slow, static panels for high-fidelity simulations that move at the speed of your ideas.